Academy of Economic Studies - Studying at the Faculty

Master's programmes
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Master's programs

European Economy Master's Program

Business Communication Master's Program

Methods and Techniques of Economic Communication Master's Program

Communication and Public Relation in Business - On-line Master's program

European Economy Master's Program

Mission :

The European Economy Master's Program offers:

• A body of knowledge in the field of European integration
• The chance to become familiar with the European Union's notional and conceptual system
• Professional skills related to the restructuring of organisational techniques and methods according to European standards
• The opportunity of mastering key elements of pre- and post-accession system performance
• Training of specialists with a view to understanding and solving problems related to European integration
• The chance to enhance the knowledge necessary for carrying out analyses of public policies specific for EU accession and integration into the European economic model
• Training of students for doctoral schools
• Access to the resources of the University of Economic Studies

Objectives:

• We aim at a continuous enhancement of our skills and knowledge in specialized fields
• We refuse to be inactive and we consider innovation and creativity to be the key foundations of our work
• We believe that feed-back from students is necessary for a good cooperation
• We support knowledge assessment by means of open dialogue with the learners
• We value everybody's contribution to understanding the European spirit
• We respect our students and we are responsible for the education supplied
• We believe lifelong learning is a key principle of the European institutional environment

Duration: 2 years

Field of research - Economics

Sub-fields :

• European Economy
• Macroeconomics
• Microeconomics
• Common Policies

Language of instruction - Romanian

Business communication Master's Program

Organised by: The Department of Communication and Economic Doctrines

Mission :

Students' specialisation in the economic communication field through a systematic and rigurous training in the traditional and modern communication methods and techniques, for a better adjustment to the job market, ensured by:

• the educational offer materialised in a set of specific subjects;
• the auhtorised teaching staff;
• the business communication laboratory;
• the BUE resources

Objectives:

Training analysts and liaison officers specialised in economic communication;
The acquisition of skills in economic communication and in handling the economic information in order to improve the Master's students' professional performance;
Choosing the most adequate communicational contexts which derive from the situations characteristic to the current business environment;
The acquisition and the correct usage of the economic language as well as of the fundamental economic principles so as to improve the clarity of the economic messages;
Acquainting students with (modern and traditional) communication methods and techniques for a more rapid and efficient adjustment to the market's exigencies;
Training the students for the efficient appraisal of human resources;
The appropriate acquisition of the techniques of career management (CV, covering letter, types of application forms, etc.) as well as of those regarding the training and the development of a scientific mindset (scientific communication, the academic paper, the dissertation, the essay, etc.).

Duration: 2 years

Field of research - Business Communication

Sub-fields : Communication methods and techniques, Public Relations

Core courses:

Economic language
On-line communication
Communication models
Typologies of business success and failure
Career planning and management
The sociology and psychology of communication
Communication deontology
Corporate governance
Business counselling
Entrepreneurial behaviour
Communication techniques
Communication in organisational networks
Business negotiation strategies
Advertising
Image planning and management for organisations
Audio-video communication
Image planning and management
Human resource appraisal
The business plan methodology
Project management
Corporate culture
Economic journalism
Mass-media marketing and statistical analyses

Faculty staff:

Prof. Vasile MACOVICIUC, PhD
Prof. Nicolae MIHĂIŢĂ, PhD
Prof. Constantin POPESCU, PhD
Prof. Angela ROGOJANU, PhD
Prof. Ion Gh. ROŞCA, PhD
Prof. Alexandru TAŞNADI, PhD
Prof. Gabriel ZAMFIR, PhD
Associate prof. Alina CREŢU, PhD
Associate prof. Diana HRISTACHE, PhD
Assistant prof.Răzvan BĂRBULESCU, PhD
Assistant prof.Grigore PIROŞCĂ, PhD
Assistant prof.Laurenţiu ŞERBAN OPRESCU, PhD
Assistant prof. Monica TARŢA, PhD
Assistant lecturer Gabriel FRÂNCU, PhD student
Assistant lecturer Liana NUŢU, PhD
Assistant lecturer Claudia PAICU, PhD student
Assistant lecturer Ana Maria ZAMFIR, PhD student

Language of instruction - Romanian

Methods and Techniques of Economic Communication Master's program

Program director : Prof. Angela ROGOJANU, PhD

Organised by: The Department of Communication and Economic Doctrines

Mission :

The specialisation of students in the field of economic communication through a systematic and rigorous training in traditional and modern communication techniques, for a better adjustment to the job market, ensured by:

• the educational offer materialised in a set of specific subjects;
• the authorised academic staff;
• the material and moral resources of BUE

Objectives:

• training analysts and liaison officers specialised in economic communication;
• the acquisition of skills in economic communication and in handling the economic information so as to improve professional performance;
• the acquisition and the correct usage of the economic language as well as of the fundamental economic principles so as to improve the clarity of the economic messages;
• acquainting the students with the techniques of economic information management and with the types of market according to the nature of the information;
• initiating a school publication in the form of a newspaper on the daily economic academic environment.
• the acquisition of the knowledge and skills necessary for efficient communication in organisations and institutions in order to put counselling into practice;
• shaping the abilities necessary for economic communication, especially in the business environment, for preventing the communication and image crises as well as for managing them;
• the acquisition of economic comunication strategies and techniques, for ordinary and crisis situations, the elaboration of a project for facilitating the communication flow in the economy, as well as the training of students for doctoral studies.

Duration: 3 semesters

Candidate profile:

University graduates holding a Bachelor's degree (regardless of the field), who work or would like to work in communication.

Core courses:

Communication and economic language
Communication and public relations
Institutional and community-oriented communication
The sociology and psychology of communication
Communication deontology
Communication techniques
On-line communication
Communication in organisational networks
Advertising
Mass-media marketing and statistical analyses
Communication crisis management

Faculty staff:

Prof. Vasile MACOVICIUC, PhD
Prof. Nicolae MIHĂIŢĂ, PhD
Prof. Angela ROGOJANU, PhD
Prof. Ion Gh. ROŞCA, PhD
Prof. Alexandru TAŞNADI, PhD
Prof. Gabriel ZAMFIR, PhD
Associate prof. Alina CREŢU, PhD
Associate prof. Diana HRISTACHE, PhD
Assistant prof.. Laurenţiu ŞERBAN OPRESCU, PhD
Assistant prof. Grigore PIROŞCĂ, PhD
Assistant lecturer. Claudia PAICU, PhD student
Teaching assist. Ana Maria ZAMFIR, PhD student

Communication and Public Relation in Business - On-line Master's program

Program director : Professor Alexandru TAŞNADI, PhD

Organised by: The Department of Communication and Economic Doctrines

Mission :

We believe we have great responsibility towards those who approach the academic environment using their PC: engineers, doctors, economists, jurists, public servants, towards all those interested in business and who want to discover their communication skills. We have to endeavor to break "the silence spiral" and to rediscover together the magic of communication.

Our potential students' options, interests or preferences must be dealt with promptly, in a professional manner. The beneficiaries of our courses must have the chance to overcome the shyness that dominates interpersonal communication in the business environment, wrongly perceived by Romanians as a "jungle".

We have a responsibility towards the members of our team who have engaged enthusiastically in working with the future students, admirers of " homo oeconomicus". We have to prove good professionals, to support quality work and to make them proud to belong to the court of the "Old Lady", Bucharest University of Economics.

Our ultimate responsibility is towards our students who wish to develop their communication skills in the largest domain: the business world. We want to try out new ideas together with our students. Together we can discover the beauty of research in communication science.

Our team no longer wants public relations and communication to be regarded as the "scapegoats" of an underperforming management.

By operating with these principles our students will get good results and the business environment will certainly become friendlier.

Objectives:

to provide our students with the opportunities and support to understand and acquire communication skills that they will use in promoting and developing businesses;
acquiring the skills to understand and pervade "the communicational noise" generated by the companies' involvement in the public space;
acquiring the quality of "double personality" communicator: that of an excellent mercenary and, at the same time, that of a passionate defender of a certain set of values generated/bred by clinging (adhering) to the deontological code of the newly acquired skills;
to create the necessary skills that will help the student use statistics, surveys, mass psychology, awareness of public opinion, settling conflicts;
to show the strengths and weaknesses of mass-media, which a communicator who represents the interests of an organization in the business environment must learn to discern and use;
to get to know the research and evaluation methods used to assess and measure the effectiveness of the promotion and implementation of a communication plan in a company;
to develop the students' capacity to acquire the communication means to deal with: the company's presence on the stock exchange, the company's contacts with the stockholders, the working environment within the company, the promotion of a certain company image to the outside world or to deal with the crises generated by ignoring the risk factors;
to accumulate experience in producing various used formats: written, audio-visual, electronic, exposure and interactive elements;
Ability to self-evaluate graduates' intellectual force by elaborating a research project (dissertation) where to combine the rigorousness required by the science of communication with the creative passion of every communicator fascinated by the vision/mirage of the information discovered on the way.

Core courses:

On-line communication
Communication and economic language
e-Marketing
Public relations in business
Advertising in promoting businesses
Business communication and negotiation
The deontology of business communication
Social psychology
Financial - banking communication
On-line public relations
Communication strategies in the company
Corporate communication

Faculty staff:

Professor Dan CRĂCIUN, PhD
Professor Nicolae MIHĂIŢĂ, PhD
Professor Ion Gh. ROŞCA PhD
Professor Angela ROGOJANU, PhD
Professor Alexandru TAŞNADI, PhD
Professor Gabriel ZAMFIR, PhD
Associate professor Alina CREŢU, PhD
Associate professor Diana Andreia HRISTACHE, PhD
Associate professor Florina MOHANU, PhD
Assistant prof. Grigore PIROŞCĂ, PhD
Assistant prof. Laurenţiu ŞERBAN OPRESCU, PhD
Assistant lecturer Răzvan BĂRBULESCU, PhD student
Assistant lecturer Elena PEPTAN, PhD student
Teaching assistant Ana Maria ZAMFIR, PhD student
Teaching assistant Liana NUŢU, PhD student

Other Information:

This is the first national program to generate interdisciplinary training of the student, accomplishing "a partnership" between his/her core studies, the economic academic environment and the universe of communication sciences.

The program benefits from cooperation relationships with companies and departments that provide counseling as far as communication and PR are concerned.